non-product advantage

non-product advantage
марк. нетоварное [непродуктовое\] преимущество* (конкурентное преимущество фирмы, не связанное с особенностями продукции данной фирмы, напр., развитые распределительная сеть, маркетинговые коммуникации, послепродажное обслуживание и т. п.)
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Англо-русский экономический словарь.

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